Control Brand Standards via Express Templates and Photoshop Plugins
Adobe · Platform Update · · notable
Briefing for: Product Design & UX
What happened
Adobe GenStudio now supports native Adobe Express templates on the Horizon Canvas, complete with layer locks and media swap capabilities. New GenStudio plugins for Photoshop and Figma allow designers to create on-brand assets that marketing teams can then use for automated variant generation.
Why it matters
This bridges the gap between high-fidelity design and high-velocity execution. You can now design the 'master' look in your preferred tool, set strict brand guardrails via layer locks, and let marketers handle the tedious tasks of resizing and minor copy tweaks without breaking the design system.
What this enables
- If you manage a design system, set layer locks in Adobe Express templates to ensure marketers don't move logos or change critical brand colors during generation.
- If you work in Figma, use the GenStudio plugin to move your finalized ad layouts directly into the performance marketing pipeline for automated scaling.
Get personalized AI briefings for your role at Changecast →