Manage Likeness Rights and AI Provenance in Sora 2
OpenAI · Policy & Safety · · notable
Briefing for: Legal
What happened
OpenAI is introducing strict consent-based likeness features for Sora 2, requiring user attestation for image-to-video generation featuring real people. All outputs now include C2PA metadata and visible watermarks, while music generation that imitates living artists or existing works is strictly blocked.
Why it matters
This directly impacts how you advise on AI video usage, especially regarding Name, Image, and Likeness (NIL) rights. The character feature allows likeness owners to review, report, or delete any drafts featuring them, providing a technical framework for rights management.
What this enables
- If you are setting internal AI governance, you can now enforce mandatory C2PA checks to verify the provenance of video assets.
- If you manage talent contracts, you can use the 'Characters' revocation feature to practically manage digital likeness permissions.
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